✎ You value creativity and craft in content creation and production
✎ You want to provide customers with a consistent experience across their engagement journey
✎ You characterize your content marketing as either intermediate or sophisticated/mature
✎ Your team is being asked to do more with the same resources
✎ You seek a personal, collaborative relationship where you're more than "just a number"
"Allison took a lot of initiative, needed very little direction and conducted her own, very thorough research. The result was an interesting, informative, easy to read white paper. Furthermore, when she was only a quarter way in, the opportunity to use the paper in a customer RFI emerged and she was asked to accelerate the delivery of the paper, which she happily accommodated!"
Here are two:
"I have been working with Allison for several months on blogs, white papers and other content projects. Her blogs and white papers have increased click-through rates and engagement rates in our social handles by over 50%." - Laurent Philonenko, CEO at Servion Global Solutions, Inc.
"Allison recently wrote a series of emails for a lead nurture campaign that exceeded our expectations. The copy she created for us outperformed our prior emails by over 25%, enabling us to acquire 15-20% more leads than before." - Cynthia Caramico, Senior Global Channel Marketing at Avaya
Because AB Content Marketing operates on such an individualized level, no two client experiences are the same. Having said this, there are some general rules for consistently putting out great content: leverage topical authority, don't regurgitate what's already out there, don't be afraid to have provocative or even controversial titles or body copy and, above all, think about what actually matters to your target audience (not just attention grabs or clickbait). Provide real value with meaning behind the content and the work will speak for itself.
Over 10 years of expertise enable Allison to execute clients' visions with clear direction, open and honest communication, defined roles, and mutual accountability - encouraging differences in opinion and supporting risk taking and change when appropriate and/or desired.
"Working with Allison has proven to be a breath of fresh air. She has freed me to work on special projects while ensuring my blogs are timely and filled with content that matters to my target audience. Allison also has a laser approach to strategic planning and execution, keeping me on point with projects we are working on. Allison is smart, friendly and very easy to work with. You will not be disappointed with how she crafts her work with you."